West Coast Eagles (2018)
Brand Identity
Credits:
RARE, Enrico Bettesworth, Ben Wright
The West Coast Eagles brand reboot is about setting the record straight and inspiring the members, sponsors and loyal fans to take on whatever comes their way. After a period of intensive user testing and research I was engaged to help develop the West Coast Eagles brand identity. I was involved in a number of early ideation stages of the project which was then rolled out by the in-house team at RARE.
After rebranding in 2018, West Coast Eagles went on to secure the AFL premiership in a victory against Collingwood FC. The game is considered one of the greatest games of AFL in history.
©2023 DAN ELLIOTT
MELBOURNE, AUSTRALIA