Taskers
A property development inspired by a story of true spirit.
Dempsey Developments
Naming, Brand Identity, Creative Direction
Credits:
Henry Luong, Christine Sheldrick, Phill Ellis
Taskers draws inspiration from a story of true spirit, one with a chapter set right on the site’s location — 15 McCabe Street, where Rolly Tasker ran his highly successful sail making company. The Taskers community combines an unwavering commitment to excellence and craftsmanship with a uniquely Western Australian character, all reflective in the quality and build of the development.
The brand evokes Rolly’s commitment to quality and craftsmanship. The five unique buildings within the site were named in homage to each of Rolly’s winning yachts. An extensive suite of tailored branded materials was developed including an interactive display suite, outdoor advertising, press advertising and digital experiences.
©2024 Dan Elliott
Melbourne | Perth
Melbourne | Perth