Claytons is a premium coastal apartment development in Mindarie by Edge and Hillam Architects, inspired by the pristine beauty of Western Australia's coastline. The brand identity captures the project's unique sense of place, connecting with buyers seeking a refined beachfront lifestyle. From wordmark to visual language, every element conveys relaxed sophistication that reflects both the coastal setting and the development's premium positioning. This approach helped establish Claytons as a distinctive offering in Perth's competitive luxury property market.