Drawing inspiration from a story of true spirit, one with a chapter set right on the site’s location — 15 McCabe Street, where Rolly Tasker (Australia’s first sailing world champion and first Olympic medallist) ran his successful sail making company. Inspired by Rolly’s story, the Taskers complex combines an unwavering commitment to excellence and craftsmanship with a uniquely Western Australian character, all reflective in the quality and build of the development.
The Taskers brand evokes Rolly’s commitment to quality and craftsmanship. The five unique buildings within the site were named in homage to each of Rolly’s medal winning yachts. An extensive suite of tailored branded materials was developed including an interactive display suite, outdoor advertising, press advertising, digital iPad experiences and a website to name but a few.
Designed at LivingBrand
Producer: Christine Sheldrick
Additional design: Henry Luong, Phill Ellis
Hello, I’m Daniel, an Australian designer working with clients from all walks of life. I create clear, clever and compelling experiences that position brands of all shapes and sizes for success. I'd love to work with you!
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